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Writer's pictureMüge Karatas

Standing ahead of the rest - Atelier Regolith’s USP

Updated: Dec 4, 2020

A celebration of the landscape through architecture. Growing from the materials it was once a part of to create a culturally, and environmentally sustainable space. Or simply, as we call it, Locale Architecture.


7.6 billion people on earth with 24,642,757 square miles of habitable land on earth. This works out at roughly 8404.6sq metres per person or 1.2 football pitches. Now what if we took that land, harvested and manipulated the raw materials on site. The variable landscapes mean that each project we do is unique and ensures your project is of its region and locality. This method reduces the carbon footprint of the building significantly, through a considered cradle to cradle life cycle working towards a carbon positive future.


Atelier Regolith, in a fitting and literal sense means a workshop of materials covering the face of our earth.


Our USP and marketing strategy is integral to our practice ensuring that our clients are connected with us and can visualise their vision through our built work. We try to ensure we stand apart and ahead of other practices striving for goals we believe the industry, as a whole, should too.


How do we find and attract our clients?

Step 1- Retain existing clients

We will always do our best to deliver the best service when working for you and this continues after the completion of your project, at the end of the day your building is the result of a fruitful relationship between architect and client.


Step 2- Positioning ourselves in front of our audience

Through our website and social media, we have structured our SEO (search engine optimisation) to target specific searches relating to our practice and trade. In a physical sense we try to attend as many trade fairs and exhibitions to display ourselves around potential clients and contractors.


Step 3- Referrals

We heavily rely on referrals for new business. Through designing your building, we hope we did the best job possible to impress and prove ourselves to you, and your friends and family. Any help to achieve our vision, one building at a time, is the best compliment we could ask for.



Step 4- Customer service

Although touched on in the past three steps we pride ourselves on our quality of customer service, from the first conversation to the years after completion. We want to ensure the design is even more than you could have imagined and works perfectly to house all your needs.


https://www.architectsjournal.co.uk/news/opinion/best-practice-how-to-sell-yourself

https://www.archmark.co/blog/5-ways-architects-can-attract-new-clients#:~:text=Be%20Specific%3A%20Ask%20for%20the%20Right%20Referrals&text=Start%20by%20asking%20past%20clients,hand%20about%20how%20you%20work.

https://architizer.com/blog/practice/tools/young-architect-guide-attract-new-clients/

https://www.architecture.com/-/media/GatherContent/Working-with-Architects-survey/Additional-Documents/RIBAClientSurveyfinalSCREENwithoutappendixpdf.pdf





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