Our Vision

Screen%20Shot%202020-12-04%20at%2013.18_

Marketing

View our directly linked Instagram feed below:

Marketing Business Plan

The platform for social media is rapidly growing. Now, more than ever before, individuals use social media platforms such as Instagram, Facebook, Pinterest and more for initial impressions of people and practices. Social media marketing for Atelier Regolith especially is important to promote our services globally due to the fact it is cost-effective for us to advertise our work and interact with architects, constructors or clients.

A statement released by The Architect Marketing Institute outlined the fact that social media platforms have the potential to reach over 2.5 billion people. (Architect Marketing Institute, n.d.) With technology enhancing faster than before and individuals spare more time on their phones, laptops, computers during the irregularity of the global pandemic, potential clients viewing our work over social media in parallel is anticipated to expand.

The prices of digital marketing are as follows, social media (£0) and maintaining the Wix website (£16 p/month).

By What Means

At Atelier Regolith, we aim to leverage social media by frequently updating our followers, potential clients, viewers with what we are up to, project’s we’re immersed in and announcements. As a firm, we strive to update our social media with content including photos, videos, interactive GIFs, our projects and graphical matter to keep our audience engaged with thought-provoking, aesthetic work. As a firm who emphasises importance of community and team-work, we believe it is important not only to share work that may convey our points of interest and our running projects, but we also aim to regularly update our page with our team’s personal work, including them within the loop, such as photographing them in their element, producing models in the workshop. This will convey the notion that we are a considerate company and place importance on the matter of spirit within the workplace.

Promotion

Social media platforms allow us at Atelier Regolith to display our visions and points of interest to broaden our prospect of potential clients who are interested in our field of service as contextual architects. We believe promotion through these platforms are the most suitable for practical, visual and intellectual communication alongside forming new networking connections: an important factor of meeting individuals.

An important element to state is our environmental concerns over the waste and outcome of physical business cards, billboard advertisements, leaflets and so on. Thus, at Atelier Regolith, we have taken our first step towards a more environmentally-friendly world and produced online business cards. With digital advertisement in mind, we strive to stand apart and produce high quality content to attract the attention of our potential clients.

It is evident that one of the most cost-effective ways to promote traffic onto our business’ website or social media pages are through these free accounts, in which our audience have the choice to subscribe and follow our pages and receive our updates at their own free will, without being overloaded with information they may not particularly want to receive. The multiple social media platforms we have running are Instagram (@atelierregolith), Facebook (@atelierregolith) and Pinterest, with aims to expand to Twitter and Vimeo in the near future. With technology advancing, applications such as Facebook are progressing towards paid promotion by paying for adverts, which Atelier Regolith will opt for if we intend to broaden our clientele on that forum. This is to promote our firm or particular events we hold.

We believe this is a strategic manner as data recorded by The Architect Marketing Institute outlines that Facebook receives over one million new users per month, one million different individuals join social media channels per day, and over 40 million small businesses use Facebook Pages to promote their business. (Architect Marketing Institute, n.d.)

International Museum of the Baroque

Downloadable

Business Cards

RIBA Networking

At Atelier Regolith we believe it's highly important to take advantage of networking opportunities, thus attend conferences, meetings, MS Teams calls that we believe can provide us with new potential clients or individuals interested in our branch. Through these events we aim to make new connections and spot the skills we already have.

Through these opportunities, we aim to develop a strong portfolio, conveying our talent as an upcoming architectural firm to others. Based on our personal experiences, we have seen a great benefit of how one connection can often easily lead to another, where one conversation can led you to a new client. For this reason, we actively aim to attend events organised by RIBA and RIBA East Midlands.

Programmes consisted of talks, awards, building visits, and cross-industry events can be found below:

HERE

Our Strategies and Methods

Appeal to clientele drawn to our assistance of contextual architecture:

As a firm, we do not seek to attract clientele with prodigious means, nor do we specifically aim to attract clients of areas with high GDP. We intend to appeal to clients who are willing to face a challenge with an allotted site and design with the budget they have available.
The higher demand on social media allows us to achieve recognition via advertisement online through our social media platforms and also through our website.
Events organised on MS Teams or Zoom as an act of initial socialisation or reaching clients globally.
Publications in architectural journals, both physically and digitally, can aid to attract clients.
Holding conferences in Nottingham Trent University, University of Nottingham and the Nottingham Colleges can grant us opportunities for clients to reach us. This collaboration with educational departments will benefit both ends: networking and drawing clients.

Confidence In Our Company

We strongly highlight our policies, the Atelier’s ethos and USP within our website.
All our contents are marketed as a selling point of our firm. Social media is conducted highly important at Atelier Regolith and regarded as a significant component for our company’s growth. We maintain a professional presentation throughout the course of our firm and proudly demonstrate our employees, endeavours and our office.
Publicly present our location for validation through all our social media platforms and our website.
Credibility of our architectural company is retained with clients to form a union of confidence and trust.
Openly display our services through our portfolio showcased on our website.

Advanced Communication

Make MS Teams and Zoom meetings accessible for potential clients to broaden our audience globally.
Attract clientele through our most successful means of communication: social media.
Due to the high importance of social media today, it is vital that Atelier Regolith remains progressed with social media across all platforms.
Interaction is available through our website’s chat option available 09:00AM – 17:00PM on weekday’s or via our business’ e-mail.

Appeal to clientele drawn to our assistance of contextual architecture

As a firm, we do not seek to attract clientele with prodigious means, nor do we specifically aim to attract clients of areas with high GDP. We intend to appeal to clients who are willing to face a challenge with an allotted site and design with the budget they have available.
The higher demand on social media allows us to achieve recognition via advertisement online through our social media platforms and also through our website.
Events organised on MS Teams or Zoom as an act of initial socialisation or reaching clients globally.
Publications in architectural journals, both physically and digitally, can aid to attract clients.
Holding conferences in Nottingham Trent University, University of Nottingham and the Nottingham Colleges can grant us opportunities for clients to reach us. This collaboration with educational departments will benefit both ends: networking and drawing clients.

What ensures that we stand apart and ahead of other practices striving for goals we believe the industry, as a whole, should too

Our pitch is unique and memorable, thus will gain the interest and attention of clientele.
We strictly intend to benefit our staff as much as our clients, leaving our clients with a good impression of our stance.

Gaining social media recognition

To gain recognition over the social media forums, it is vital we have an increase in the number of followers to reach more potential clients.
Feedback can be given by audience/clients to us through all our social media platforms via direct messages.
Remain active on social media frequent and consistently. These will consist of Instagram posts, stories and live broadcasts to keep our audience in the loop of our business.
Formation of a well-comprised Facebook page and have live chats accessible throughout our working hours: 09:00AM – 17:00PM, weekdays.
Pinterest displaying our points of interest.
Expanding to Vimeo to share our projects in motion and Twitter to establish networking with clients via a different platform of social media.

Our ethos accurately represented

Memorable logo presented on our website, social media platforms, and other forms of advertisement.
Effective pitch is promoted site-wide, attracting the attention to our unique architectural stance.
Dress code on site visits clearly indicate professionalism and alliance between team-members, such as our logo displayed on Hi-Vis jackets.

Website Aesthetics

We value the layout and the presentation of our website, and highly believe in its importance to attract the attention of our viewer.
The font’s we have chosen are easy to read, suitable for our architectural theme and coordinate with our photographs: Playfair Display Bold for titles, Helvetica Bold for Sub-Headings and Helvetica Regular for paragraph text.
All photographs excluding the aerial and landscape photographs are taken by our Marketing Director. It’s essential to create your own style to stand apart.
Our logo is defined by our colour palette choice.
Aerial photographs/landscapes are chosen in accordance with our colour scheme for coordination across the site.
We value visual representation, thus believe in producing the best content we potentially can. To create such, we use Adobe’s Lightroom and Photoshop. Announcements, banners, graphics for posts across social media are produced on Adobe Spark.

Architect Marketing Institute, n.d., Social Media For Architects, [online], https://archmarketing.org/social-media-for-architects/, Accessed [03/12/2020]